Privacy policy
FD Bliss operates this online store and website, including the related content, features, products and services offered through it (collectively, the “Services”).
Our store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.
This Privacy Policy explains how FD Bliss collects, uses, processes and discloses your personal information when you visit or use our website, make a purchase or other transaction, subscribe to our communications, contact us, or otherwise interact with our Services.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.
If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of personal information, this Privacy Policy will apply to those matters.
1. Personal Information We Collect or Process
For the purposes of this Privacy Policy, “personal information” means information that identifies you or can reasonably be linked to you.
It does not include information that has been anonymised or de-identified so that it can no longer reasonably be associated with an identifiable individual.
Depending on how you interact with FD Bliss, where you are located and what is permitted or required by applicable law, we may collect or process the following categories of personal information:
Contact information, such as your name, email address, telephone number, billing address and shipping address.
Order and transaction information, including products you view, add to your cart or wishlist, purchase, return or cancel, together with information relating to your order history and transactions.
Payment information, including information necessary to process your payment, payment method, payment confirmation and transaction details. Payment information may be processed by Shopify and/or the relevant payment service providers.
Account information, where applicable, such as account credentials, preferences and settings.
Communications with FD Bliss, including information you provide when contacting us regarding an order, product, return, customer service request or other enquiry.
Device and technical information, which may include your IP address, browser type, device information, network information and other online identifiers.
Website usage information, including information about how and when you access, browse and interact with our website and Services.
The categories of information processed may vary depending on the Services you use and your interaction with FD Bliss.
2. How We Collect Personal Information
We may collect personal information:
Directly from you, including when you place an order, create an account, subscribe to communications, contact us or otherwise provide information to FD Bliss.
Automatically through our website and Services, including through your device and through cookies and similar technologies.
From service providers, where they provide technology or services necessary for us to operate our store, process transactions, fulfil orders, provide customer support or otherwise operate our business.
From Shopify and other business or technology partners, where permitted by applicable law and relevant to the operation or improvement of our Services.
3. How We Use Your Personal Information
We may use personal information for the following purposes:
Providing and Fulfilling Our Services
We may process your personal information to:
- process and manage orders;
- process payments;
- arrange production and fulfilment;
- arrange shipping and delivery;
- provide order and shipping updates;
- process eligible returns, refunds or other order-related requests;
- maintain customer accounts where applicable;
- provide customer support;
- remember preferences;
- improve the shopping experience; and
- otherwise perform our contractual obligations to you.
Because many FD Bliss products are produced and fulfilled through third-party production and fulfilment providers, information necessary to produce and deliver your order may be shared with the relevant service providers.
Only information reasonably necessary to perform those services should be provided for those purposes.
Customer Service and Communications
We may use your information to respond to questions, provide customer support, communicate about your order and maintain our relationship with you.
Transactional communications relating to an order, account, payment, delivery, return or customer service request are separate from promotional marketing communications.
Marketing and Promotional Communications
Where permitted by applicable law, we may use personal information to send you information about FD Bliss products, new collections, promotions, offers or other brand communications.
Where consent is required, we will rely on the appropriate consent before sending such communications.
You may unsubscribe from promotional email communications at any time by using the unsubscribe option provided in those emails.
Unsubscribing from marketing does not prevent us from sending necessary non-promotional communications, such as information relating to an order, transaction or customer service request.
Improving Our Services
We may use information about how customers interact with our website and Services to understand how our store is used, improve functionality, improve the shopping experience and develop our products and Services.
Security and Fraud Prevention
We may process information where necessary to protect FD Bliss, our customers and our Services, including to:
- authenticate transactions or accounts;
- detect and prevent fraud;
- investigate suspicious, unlawful or malicious activity;
- maintain the security and integrity of our Services; and
- protect our legal rights and those of our customers and partners.
Legal and Regulatory Purposes
We may process or disclose personal information where reasonably necessary to:
- comply with applicable laws and regulations;
- comply with valid legal or regulatory requests;
- establish, exercise or defend legal claims;
- investigate potential violations of our policies or Terms of Service; or
- protect our legal rights and interests.
4. Cookies and Similar Technologies
FD Bliss and Shopify may use cookies and similar technologies to operate the website, remember preferences, understand website usage, maintain security and provide relevant functionality.
Depending on your location and the technologies used by our store, certain cookies or similar technologies may require your consent before they are activated.
Where applicable, you may manage your privacy preferences through the privacy or cookie controls made available on our website.
Your browser may also allow you to block, remove or otherwise control cookies. Please note that disabling certain cookies may affect the functionality of parts of the website.
5. How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate FD Bliss and provide our Services.
This may include disclosure to:
Shopify, which provides the ecommerce infrastructure used to operate our store.
Payment service providers, where necessary to process and manage transactions.
Production and fulfilment providers, where necessary to manufacture, prepare and fulfil your order.
Shipping and logistics providers, where necessary to deliver your order.
Technology and service providers, including providers supporting website functionality, data storage, analytics, security or customer service.
Business and marketing partners, where relevant and permitted by applicable law.
We may also disclose information when you direct us or consent to such disclosure, including where necessary to provide a service you have requested.
Information may also be disclosed where required by law, in response to valid legal proceedings, to protect our rights or those of others, or in connection with a legitimate business transaction such as a restructuring, merger, acquisition or sale.
6. Relationship with Shopify
Our Services are hosted and supported by Shopify.
Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide and improve its services and the ecommerce functionality available to you.
Information submitted through our Services may therefore be transmitted to and processed by Shopify and other service providers, including in countries outside the country in which you reside.
Shopify may also process certain information for its own purposes in accordance with its privacy practices and applicable law.
For further information about how Shopify processes consumer personal information, please refer to the Shopify Consumer Privacy Policy and the privacy resources provided by Shopify.
7. Third-Party Websites and Services
Our website may contain links to websites, social media platforms or other online services operated by third parties.
If you follow a link to a third-party website or service, that third party's privacy policy and terms will apply to your interaction with it.
FD Bliss is not responsible for the privacy, security, accuracy or practices of websites and services that we do not control.
The inclusion of a third-party link on our website does not necessarily constitute an endorsement of that third party or its practices.
8. Children's Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from children below the applicable age of legal capacity or consent in their jurisdiction.
If you are a parent or legal guardian and believe that a child has provided personal information to FD Bliss, please contact us so that we can review the situation and take appropriate action where required.
As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms may be defined under applicable privacy laws, personal information belonging to individuals under the age of 16.
9. Security of Your Information
We take reasonable measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
For this reason, we recommend that you do not send sensitive or confidential information to FD Bliss through unsecured communication channels.
If you create an account, you are responsible for maintaining the confidentiality of your account credentials and should not share passwords or other access information with others.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.
The appropriate retention period may depend on factors including whether the information is required to:
- provide our Services;
- maintain your account;
- fulfil or document transactions;
- comply with tax, accounting or other legal obligations;
- resolve disputes;
- prevent fraud; or
- establish, exercise or defend legal claims.
When personal information is no longer required, it may be deleted, anonymised or otherwise handled in accordance with applicable legal requirements.
11. Your Privacy Rights and Choices
Depending on where you live and subject to applicable law, you may have certain rights relating to your personal information.
These may include:
Right of Access / Right to Know — You may have the right to request information about the personal information we hold or process about you.
Right to Correction — You may have the right to request correction of inaccurate or incomplete personal information.
Right to Deletion — You may have the right to request deletion of certain personal information.
Right to Data Portability — In certain circumstances, you may have the right to receive personal information in a portable format or request its transfer.
Right to Object or Restrict Processing — Depending on applicable law, you may have the right to object to or request restriction of certain processing activities.
Right to Withdraw Consent — Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Marketing Preferences — You may opt out of promotional email communications by using the unsubscribe option included in our marketing emails.
These rights are not absolute and may be subject to exceptions or limitations under applicable law.
We may need to verify your identity before processing certain privacy requests.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
12. European Economic Area and United Kingdom
If you are located in the European Economic Area or United Kingdom, applicable data protection legislation may provide you with additional rights concerning the processing of your personal information.
Depending on the circumstances, these may include rights of access, rectification, erasure, restriction, portability, objection and withdrawal of consent.
Where applicable, you may also have the right to lodge a complaint with the competent data protection supervisory authority in your country.
13. International Data Transfers
FD Bliss operates an online store supported by service providers that may process information internationally.
Your personal information may therefore be transferred, stored or processed outside the country in which you reside.
Where personal information is transferred outside the European Economic Area or United Kingdom and applicable law requires safeguards, recognised transfer mechanisms may be used, such as adequacy decisions, Standard Contractual Clauses or other legally recognised safeguards.
14. Complaints
If you have concerns about how FD Bliss processes your personal information, please contact us using the details provided below so that we can review your concern.
Depending on where you reside, you may also have the right to lodge a complaint with your local data protection authority or another competent supervisory authority.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices, Services, technology, legal requirements or other operational reasons.
When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date.
Where required by applicable law, we will provide additional notice regarding material changes.
16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right available to you, please contact:
FD Bliss
Email: u4713014309@gmail.com
For the purposes of applicable data protection legislation, FD Bliss is the controller of the personal information processed in connection with our store, except where another party, such as Shopify, acts as an independent controller for particular processing activities.